Online marketing is more or less the same for every city in the US, but we’re talking about Anchorage and Alaska on this blog, so I’ll write about Anchorage again. In the first post we talked about marketing in general, so we explained it better then and now we’ll talk more about online marketing.
As the name suggest, online marketing is a marketing strategy which uses the Internet to deliver the message to potential consumers. There are tons of ways to market your business online, but if you own a local business in Anchorage I think there are 2 main strategies you should use.
One is search engine marketing, and the other one is social media marketing. Search engine marketing can be divided into search engine optimization and sponsored search. Search engine optimization is a way of getting free visitors while for sponsored search is obviously paid clicks.
Now, it’s really hard to pinpoint which one of those two is better, because there is no “one size fit all” for marketing tactics, but I’ll say what I think is the most profitable tactic for most local businesses in Anchorage. While Facebook advertising so so advanced today, and you can really laser target your ads, you can’t really show your ads to users when they need some service or a product. Let me give you an example – John came home from work and just realized his pipe burst and the water is leaking, so he needs a plumber. What are the chances he’ll take his cell phone to find a plumber and see a Facebook ad about a plumber in his area? Virtually none, because he won’t go to Facebook when he needs an emergency plumber, he’ll rather go to www.google.com and type something like “Emergency plumber Anchorage”, or “Anchorage plumber”, and in most cases, he’ll click on the website showing #1 for his keyword and call that business. That business just profited from SEO. Less likely, but possible is that he will click on the sponsored ad for that keyword and call that business. In that case, that other business profited from sponsored search or google Adwords. Got the point?
Just put yourself in a position of your consumer. Recently I purchased some cool gadget from the Facebook ad, and I really like it. Funny thing is that I didn’t even know something like that exists before I saw it on that ad. I liked the video promotion for the product and after my research about the company and the product I decided to buy. What do you think how likely is that I would purchase that using google search? If you said: “None”, you were right because I can’t search on google something I don’t know it even exists. So for a case like this, FB ad is the way to go.
I think after reading these two examples you’ll be able to decide what type of advertising is better for your local business in Anchorage. In most cases, search engine marketing and specifically SEO is the best way, but not in all cases, so evaluate your business and decide for yourself. If you decide for SEO check out this video to learn what Matt Cutts has to say: